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LV= joins First Complete protection panel

by Kevin Rose
8 April 2014
First Complete increases AR numbers by 10%
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First-Complete-Logo

LV= has become a full member of First Complete’s protection panel, bringing the number of providers on the panel to nine.

LV= will now offer First Complete members a range of protection solutions containing:

  • Mortgage and Lifestyle Protection including 100% own occupation and guaranteed premiums
  • Life & Critical Illness Cover with up to £25,000 of children’s cover automatically included
  • Income Protection with £1,500 a month benefit guarantee included as standard and a budget cover option available
  • Flexible Protection Plan – combining life assurance, Critical Illness Cover and/or Income Protection – all into one plan
  • Relevant Life Cover for small businesses to provide stand-alone, single life and death in service cover, with access to a free Executive Assistance Plan for employees and their families
  • Whole of Life Cover – including an extensive range of guaranteed insurability options and terminal illness benefit.
  • In addition, LV= has created a dedicated First Complete microsite with full details of its products and tools to help First Complete ARs when talking to clients about their protection needs.

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    LV= joins existing panel providers Ageas, Aviva, Exeter Family, Engage Mutual, Friends Life, Legal & General, Partnership and PruProtect.

    Toni Smith, sales operations director at First Complete, said: “LV= is a well respected company with a broad range of high quality products which complement those of our other panel members. Protection is at the heart of the First Complete proposition and adding LV= to our protection panel reinforces our ethos that every pound lent is a pound that needs protecting.”

    LV= head of protection sales, Mike Farrell added: “Our mortgage lifestyle protection panel has been on First Complete’s panel for over a year and it is clear that their advisers completely understand the need for protection. I am delighted that our full suite of protection products will now be available to First Complete advisers.

    “LV= believes that protection should be the cornerstone of any sound financial plan, so it is fantastic that a greater number of advisers and their clients will now have access to a proposition of which we are extremely proud.  We look forward to forging an even closer working relationship with First Complete. “

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