Mortgage27 is to partner with digital marketing agency Greenlight to provide a detailed monthly analysis of online search behaviour relating specifically to the mortgage sector.
This analysis is powered by Greenlight’s Hydra technology, a cloud based platform that analyses consumer activity across multiple online channels. Hydra delivers detailed data analysis on which websites, advertisers, and brands are the most visible in the Google UK Natural Search, Paid Media Listings, and social media when consumers search for mortgage-related terms.
This new analysis will add to the other data that forms part of Mortgage27’s Mortgage Market Research Reports. These reports analyse current and historic trends in aggregated consumer activity when searching online for a mortgage from over 100 different websites, with over one million individual searches being performed annually.
James Tucker, managing director of Mortgage27, said: “We know that 84% of consumers research their next mortgage online, and tracking that behaviour provides a wealth of data that is essential reading for any and all mortgage market participants.
“With the additional layer of search related intelligence that our partnership with Greenlight brings to these reports, there is simply no other organisation able to provide this level of analysis of online consumer activity. These reports are a must read for anyone looking to identify, and capitalise on trends in this market.”
