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MPowered Mortgages joins IMLA

by BestAdvice
31 May 2022
Bluestone Mortgages appoints sales and marketing director
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MPowered Mortgages has become the latest member to join the Intermediary Mortgage Lenders Association (IMLA).

The addition of MPowered Mortgages brings IMLA’s total number of full and associate members to 65, spanning banks, building societies, non-bank lenders and mortgage service providers.

MPowered Mortgages recently announced the launch of its prime-residential mortgage range, using AI, data science and machine learning.

Emma Hollingworth (pictured), distribution director, will be MPowered Mortgages’ appointed IMLA representative. She said: “We are delighted to join IMLA, an organisation which brings huge value to both its members and the wider mortgage industry. We are looking forward to taking part in the important conversations driving change within our sector – in particular, when it comes to the role of technology in offering both brokers and their customers a smoother homebuying experience.

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“We believe it’s crucial that the industry adopts technology like we have at MPowered to expedite the mortgage process and simplify the mortgage journey for homebuyers. This is more important now that it has ever been given the rapid rise in the cost of living and the expected increase in mortgage rates putting extra pressure on brokers to secure mortgages as quickly as possible for their customers.

“At MPowered Mortgages, we are empowered to revolutionise the mortgage process and service for both brokers and their customers.”

Kate Davies, executive director of IMLA, added: “We welcome MPowered Mortgages to IMLA, where we value the diversity of our membership as we unite to effect positive change within the mortgage industry. We look forward to MPowered Mortgages’ contribution as we continue to work together to create an even brighter future, improving outcomes for our members, the industry and, of course, those whom we all serve, homebuyers.”

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