Lead generation firm Contact State has become the latest firm to join the Equity Release Council, the industry body for the UK equity release sector, that represents, promotes, and sets standards for the market.
Contact State says it sits between lead generators and lead buyers to provide a certificate of lead provenance and add transparency to the customer journey.
By becoming a member, Contact State is showing its support for the standards, guidance and rules that are fundamental to the equity release market and the distribution of products to consumers.
Thomas Brett, head of mortgages and lending at Contact State, said: “The equity release market has been transformed with the development of the online journey, and while this digital shift – particularly at the start of the customer journey, via online quotes and calculators – has undoubtedly provided consumers with greater choice, it has also increased complexity and the potential for consumer detriment.
“There is an inherent level of vulnerability within the equity release market, and providers need to be able to trust their lead generation partners and be confident that they are holding themselves to the standards The Council expects. And that is where we come in.
“Ultimately, we would like to see data certification become a pillar of the market; if we can implement higher standards we can ensure customers, brokers and the market in general is protected from fraudulent marketing practices and regulatory restrictions, enabling ‘good’ lead gen to continue to play a key role in the market.”
Jim Boyd (pictured), CEO of the Equity Release Council, added: “Contact State joining the Council is welcome news as we continue to grow our membership and ensure more firms abide by industry best practice in their interactions with consumers. The modern equity release market has seen significant growth in product innovation, choice, and flexibility in addition to the strong foundation of Council-led consumer protections in place since 1991.
“Advisers using the services of an introducer or lead generator must be confident their business is undertaken in a professional, safe, and secure manner with customer data handled in the proper way. Today’s digital world helps put more information at customers’ fingertips, and it is vitally important that trust and transparency are built into the process, so consumer interests are protected at all times.
“With the continued support and active engagement of our members, we are focused on ensuring homeowners are fully informed of their options and can make appropriate decisions to pursue their long-term financial goals.”
