First Complete & Pink, the appointed representative (AR) networks of parent company LSL Property Services plc, are to come together under a single brand – Primis Mortgage Network.
The networks have operated under the same management team for a number of years and in 2017 adviser numbers, mortgage and protection business levels all reached an all-time high.
Toni Smith, business operations director at Primis Mortgage Network, said: “We are hugely excited to announce the unification of First Complete & Pink to form Primis Mortgage Network. The announcement was extremely well received at our annual event and completes the final stage of our network integration and move to a single brand.
“Following consideration of various naming options, we chose Primis Mortgage Network. ‘Primis’ is the Latin for ‘first’, which positions our business as the ‘first and foremost’ mortgage network.”