PRIMIS Mortgage Network has revealed that a total of 13,103 broker members and staff attended its virtual workshops since the first lockdown began on 23 March 2020.
The network has held a total of 265 workshops between this date and December 2020, covering a variety of areas including protection, general insurance (GI), technology, social media, and others. This is more than double the number of workshops that were held by PRIMIS in 2019.
The greatest levels of attendee engagement were seen at PRIMIS’ ‘Protection Excellence’ and ‘One Step, One Leap’ workshops, with these sessions attracting 4,231 attendees in total. This accounts for almost a third (32%) of the total attendee figure for all sessions held since 23rd March.
The network’s ‘Protection Excellence’ workshops support brokers looking to enhance their skillset in the area of protection, with the most popular session among advisers focused on how to ensure effective fact-finding.
Meanwhile, PRIMIS’ ‘One Step, One Leap’ virtual events draw on industry insight, educating brokers on the relevant sales skills and inspiring them to bolster their business.
Additional sessions that were popular among PRIMIS members and staff included its workshops on ‘Selling to an Existing Client Bank’, which attracted 646 attendees, and its Social Media Masterclasses, which saw 678 members of staff and advisers attend in total.
Vikki Jefferies (pictured), proposition director at PRIMIS, said: “During these uncertain times, PRIMIS has prioritised support for broker firms to ensure that they are well-equipped to help a variety of borrowers with their financial needs.
“Moving all our workshops online has been no mean feat, and we are proud that the sessions have been met with great reception from the wider network. It has been really encouraging to see such a high level of engagement for our workshops since the start of the coronavirus crisis, with more advisers and staff attending now than in previous years and many asking that we continue these sessions on a virtual basis going forwards.
“Sharing best practice is at the heart of the network, and we hope that our workshops help attendees feel more confident and knowledgeable on how to excel in this market.”
