The Beverley Building Society has announced the appointment of Esther Morley to its board as a non-executive director.
Morley (pictured) has 20 years of financial services experience and has been managing director of challenger bank Secure Trust’s mortgage division.
The Beverley’s chairman, Stuart Purdy, said: “It’s great to have Esther further bolster our highly experienced board team.
“I’m confident she will bring fresh ideas, and her own unique brand of dynamism and energy, to our board.
“Her arrival is particularly timely, given our strong focus on growing our lending as part of our Building Better Futures strategy.
“Esther’s knowledge and experience, gained working with a leading specialist lender, will be invaluable as we further develop our ‘common-sense lending’ approach.”
Morley added: “I was attracted to this role because of the opportunity it represents to work with an organisation with such a history and presence in its region, which balances real potential with a genuinely warm and friendly approach to customer service.
“I think there’s a huge opportunity for the Beverley to further engrain itself within its East Yorkshire community, in particular, as well as reaching a wider national customer base, by offering more in terms of lending.
“I’m hoping that, with my skill set, I can help the society in its desire to grow and further serve its membership.
“My background is in specialist lending and, in particular, serving those customers whose needs aren’t currently met by high street lenders. These people are an ideal target market for the Beverley because of the knowledge and experience within its lending team, and the fact it can take the time to support customers individually.
“I’m really looking forward to working with Karl and the team to help them bring that to life.
“This has been my first encounter with Beverley, but it’s a beautiful area and the building society team are a really warm and welcoming group of people – all the way from the front counter to the executive and board teams.
“The Beverley is also really well-regarded within its surrounding community and all of the customer feedback recognises it as being genuinely brilliant at customer service, something many bigger financial services brands would dearly love to emulate.”