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Vida Homeloans appoints sales manager for north of England

by Kevin Rose
17 July 2019
Vida Homeloans appoints sales manager for north of England
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Claire Ashkam has been appointed as Vida Homeloans’ new sales manager – north, to support its existing key account managers.

Ashkam (pictured) is tasked with driving sales performance within the region, meeting sales targets and motivating the existing key account manager team whilst developing new broker relationships.

She over 18 years of financial services industry experience, as well as an extensive sales portfolio, having held roles at businesses including Metro Bank and Legal & General.

Louisa Sedgwick, director of sales, mortgages for Vida Homeloans, said: “Claire brings a wealth of knowledge to Vida Homeloans and we’re confident that her skills and past experience will benefit us enormously, particularly when it comes to building and maintaining key relationships with brokers, which is vital to our business.

“At the same time, Claire will also add value by coaching and mentoring the sales team and building our market knowledge within the specialist lending sector.”

Askham added: “Working across different aspects of the industry has given me a unique perspective from both a lender’s and a financial adviser’s point of view, which will help me to drive sales and lead the team forward.

“Vida has made a real difference to the intermediary market since its launch in 2016, and I hope to play an integral role in contributing towards this great momentum by building on existing intermediary relationships whilst also making new ones.”

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  • MORTGAGES
    • Mortgage type
      • Discount mortgages
      • Fixed rates
      • Fee-free
      • Interest-only
      • Offset
      • Remortgages
      • Trackers
      • Variable rates
    • Conveyancing
    • First time buyers
    • Help to Buy
    • New build
    • Overseas
    • Regulation
    • Self build
    • Shared ownership
  • BRIDGING
  • BTL
    • Consumer BTL
    • HMOs
    • Limited Company BTL
  • COMMERCIAL
    • Asset finance
    • Auction finance
    • Commercial mortgages
    • Development finance
    • Invoice finance
    • SME finance
  • COVER
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      • Critical illness
      • Income protection
      • Group protection
      • Life cover
      • PMI
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  • DISTRIBUTION
  • LATER LIFE
    • Equity release
      • Lifetime mortages
      • Drawdown
    • Lending into retirement
    • Pensions
    • Retirement borrowing
  • LOANS

© 2018 Trek Publishing Limited. Website design by Bedazzled Media Limited.
Company Number 11335497. Registered Office: Butterick Building Unit K, 38 New Lane, Havant, P09 2ND

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