Hertfordshire-based second charge specialist Spring Finance has appointed Zena Campbell as its head of new business.
Campbell was most recently chief operating officer at Firmus Secured Loans and previously sales and marketing manager at Swift Advances Plc.
Stuart Epstein, Sprimg Finance’s CEO, said: “We are delighted that Zena has joined Spring Finance. She has unrivalled knowledge of the industry and most importantly she is respected and trusted by brokers.
“I am confident that Zena will be a great asset and add value to the business as it moves forward. This new appointment demonstrates our commitment to offering the best service to brokers across the UK.
“We are a flexible lender and our aim is to empower our brokers so that they clearly understand that if a borrower fits the loan criteria, then the loan will complete.”
Campbell added: “I am delighted with my new role at Spring Finance. The company has a very good reputation within the industry and my aim is to build on that.
“I will be working closely with the brokers and Paul Carley’s team at First Choice Finance, especially during this critical phase of broker and product enhancement.”