Foundation Home Loans (FHL) has launched a new residential lending product range.
Its residential mortgage is designed for clients whose needs are more complex, such as those with some previous issues with their credit profile.
The products, which will complement FHL’s existing buy-to-let proposition, are available via its existing distribution partners.
There is a ‘Standard’ offering for clients with no CCJs/defaults or mortgage arrears within the last two years. Its ‘Specialist’ range is for clients with more recent blips on their credit rating. Both ranges provide a choice of two-year fixed rates.
Jeff Knight, director of Marketing at Foundation Home Loans, said: “It is an exciting time to be part of the team at Foundation as we continue to deliver growth. We have gained a strong reputation within the buy-to-let market and we want to transfer our straightforward, pragmatic approach to the Residential market, targeting a sector in the market that we believe is growing.”
The lender has also rebranded to reflect a strategic repositioning within the market.
Knight added: “Our branding had to reflect our market positioning and our new corporate values, that our employees have been part of developing. Our branding has truly been built from within, which is how it should be.”
