Sesame Bankhall Group (SBG) is partnering with Eligible.ai to give PMS Mortgage Club and Sesame Network members access to an automated relationship management tool for their mortgage clients.
The Eligible.ai solution will be made available immediately to directly authorised members of PMS at a discounted rate, while Sesame will fully fund the cost of the service for its appointed representatives (ARs) as part of their network package, when it is rolled-out to member firms over the summer.
The automated client engagement solution has been designed to help advisers maintain and enhance all their existing client relationships, developing a better understanding of clients’ wants, needs and interests.
The Eligible.ai platform is designed to replace the traditional ‘one-size-fits-all’ approach to client communications, by giving advisers the ability to personalise every interaction throughout the life of the product. The solution delivers automated communications, tailored to each client’s specific situation, including market news updates, product and educational content, and ‘end of mortgage deal’ notifications. The system also enables clients to instantly notify their adviser that they would like to speak to them, via a firm-branded web-application.
Alex Beavis (pictured), proposition director – mortgages and later life, Sesame Bankhall Group, said: “Data suggests that around half of all intermediary clients are lost at product maturity, due in part to limited client contact between mortgage completion and deal expiry. With a spiraling cost of living, rising interest rates, and record numbers of mortgage holders reaching the end of fixed-rate deals over the next 18 months, it has never been more important for advisers to engage with clients and review their financial needs.
“As a Group that supports thousands of UK mortgage firms, we are committed to helping advisers to continually improve their client engagement. Our new partnership with Eligible.ai helps us do just that. The breadth and depth of the proposition enables advisers to deliver a personalised experience that over time builds loyalty and advocacy, ultimately leading to high levels of client retention and good outcomes.”
Rameez Zafar, co-founder of Eligible, added: “As the market shifts towards longer fixed-rate products, this solution will give PMS and Sesame members peace of mind that their customers are receiving regular, personal and valued communications for the life of the product. It will also ensure that as soon as a client is seeking advice, the adviser is notified, giving them a real-time understanding of client engagement and potential selling opportunties.”
